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How About Using Connected Car Data to Sell More Cars?
Most global OEM’s have announced their intention “monetize” data from their cars and trucks. The legacy companies are going through massive efforts to re-design their vehicles to be “software-defined,” so that more data can be extracted and so that new software applications can be delivered. Many have also communicated aggressive targets for generating new revenues from software-based …
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Can Global OEM’s Realize their Subscription Dreams?
Global OEMs, such as General Motors, VW, Ford, Stellantis, and Hyundai, aim to establish subscription-based businesses in the coming years, with GM targeting an additional $20-$25B by 2030. These OEMs have conducted customer research indicating an average willingness to pay over $100 per month for subscription services. The appeal of this model lies in its financial advantages, …
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Connected Car Helps Drive Automotive Retail Consolidation
by Greg Ross December 02, 2021 Originally published in Dealer Marketing Magazine Automotive Retail is Consolidating It’s no secret that significant consolidation of automotive retail is underway. Every week, Automotive News reports additional acquisitions by the leading retail consolidators. Earlier this year, Automotive News reported that the consolidation trend has continued steadily over the past 10 years – even through …
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